The Food Medic
concepting, brand identity, art direction, book design
Inspired by fitness brands such as Sweaty Betty and The Upside, we came up with a design concept for The Food Medic shoot and book that was fun, vibrant and ultimately aspirational. Author, Hazel Wallace, is a doctor, so when she tells us how to love ourselves, eat well and keep in shape, we listen! Published by Yellow Kite and photographed by the lovely Susan Bell. Coming soon in May 2017!